UGC NATALIE'S OUTLET

The Problems

Create a SPEC UGC video that could be applied to the new merchandise drop (notebooks, stickers, pencils, etc), create a social media plan, and draft and storyboard short-form posting ideas with supporting visuals (specific instructions included for each). Don't worry so much about polishing but rather the core ideas, sound effects, and footage.

The Solutions

The item chosen were the notebooks. What can differentiate a notebook from others? Connect it to certain ideas and aesthetics the target audience enjoys: traveling and the big city lifestyle. We now frame it as our go-to travel buddy, and we see visuals of us interacting with the notebook in NYC as we reference tongue-in-cheek trends of short-form media.

VIEW VIDEO HERE!

TikTok Ideas

Series Name: Daily Synesthesia: "The series where we connect two awesome things that don’t make sense together, but lowk do."

Concept:

Dedicating each run to a coffee I had that week.

Execution / Development:

Hook (first 2 seconds): “This run tasted like the large cinnamon oat from 7 brew.”

Visual: Running shirtless, aesthetic, cool.

Mix of: Mid-run clips (slightly out of breath, natural) Close-up movement shots (feet, pavement, sweat) Quick flash of the coffee (logo or cup)

Voiceover:

“this wednesday 5k? yeah... that’s 7 brew.”

“reliable. lots of quantity... but it kinda just feels like a drive-thru.”

(Visuals match each line, switch between run and coffee shop pov)

Sticker/logo of 7 Brew can pop up on screen, animate.

Caption:

“5k, wednesday. 7 brew kind of run.”

Why it works:

Mixes comedy and lifestyle. Connecting things that shouldn’t necessarily go together but feel oddly satisfying. It’s repeatable, builds a series, and creates a distinct voice. Appeals to 2 audiences, run community and coffee lovers. Is endlessly repeatable and offers brand involvement like coffee shop.

Could grow either more comedic or even get more poetic as I make philosophical yet whimsical connections with trending topics. Could completely be about different niches other than running and coffee.

VIEW VISUALS AND CONTENT SCHEDULE HERE!